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Sponsor ROI Calculator

What does your budget actually buy?

Most brands have never priced grassroots racing. Slide your budget and see the real-world outcomes — then compare the effective CPM to what you pay for digital ads that nobody can prove anyone saw.

Season budget

$2,500

$500$10,000

5

Race nights sponsored

1

Driver funded all season

24

Branded posts delivered

29

Proof records logged

~51,300

Est. engaged impressions

22,500 trackside exposures + 28,800 social

$48.73

Effective CPM

vs ~$100 typical sports-sponsorship CPM

51%

Below traditional sponsorship

with proof on every deliverable

Estimates only — exposure-based valuation using conservative industry averages (≈1,500 weekly short-track attendance per National Speedway Directory / PRI data, 3 brand exposures per attendee per event, ≈1,200 engaged local reach per driver post) and live marketplace program pricing. Actuals are tracked per deliverable in the Sponsor Hub.