Own grassroots racing — and prove every dollar worked.
RaceAlly is the activation platform for grassroots motorsports: verified drivers, a sponsorship marketplace, and proof-of-performance on every deliverable. Measurable reach for brands. Real support for racers.
$114B
Global sports sponsorship market
$3.2B
Annual motorsports sponsorship spend
~900
U.S. short tracks racing weekly
#1
America's most common motorsport
Sources: Technavio, market.us, Performance Racing Industry, National Speedway Directory (2025–2026).
One platform, every side of the track
For Brands
Buy grassroots racing like a media channel — verified drivers, clear deliverables, and proof-of-performance reporting on every dollar.
See the Sponsor Hub →For Drivers & Teams
Get sponsor-ready fast — verified profiles, one-click media kits, and a marketplace of real programs to apply to.
View a driver profile →For Fans
Follow the grid, back your driver, and shop team merch — fan support that actually reaches the program.
Open the Fan Feed →Proof-of-performance, built in
Every sponsorship runs through a deliverable lifecycle — no screenshots, no chasing, renewal decisions made on data.
Commit
Funds or product committed up front
Deliver
Drivers execute on-car and online
Submit Proof
Photos, links, and notes attach to the record
Release
Brand accepts — support releases
Programs live in the demo
Open the market →Lucas Oil Monthly Product Program
Lucas Oil
Monthly product-support program providing oil and car-care products in exchange for decal placement, a social post, and a product-use note.
Apex Performance Sprint Program
Apex Performance
$1,000 plus product for 410/360 Sprint drivers, in exchange for branding and content.
NexGen Landscaping Community Program
NexGen Landscaping
$5,000 community award pool supporting grassroots racing stories from drivers, teams, and tracks.
Built by a racer. Backed by proof.
Founded by Chase Farris (#20AZ), Arizona 410 Sprint Car driver. Founding anchor positions are category-exclusive and limited — first position across the marketplace, a dedicated activation program, and proof reporting on every dollar.
RaceAlly demo preview — screens render seeded data. Escrow, payments, and applications are concept-stage and not yet wired to a backend.