The RaceAlly Brand Kit
Logo, colors, type, and Ally the mascot — everything press, partners, and creators need to represent RaceAlly correctly. Our promise: back your favorites, build the sport.
Logo & wordmark
Do
- · Keep clear space around the mark equal to the height of the “R”.
- · Use the light wordmark on dark grounds, the dark on light.
- · Use provided files — never recreate the mark.
Don't
- · Don't stretch, rotate, recolor, or add shadows/effects.
- · Don't place on low-contrast or busy backgrounds.
- · Don't apply CSS filters to invert the logo — use the correct file.
Color palette
Neon green is the action signal. Tan is warmth. Neutrals carry the editorial gravity. Hex values below are the source of truth.
Teal — primary
Primary actions, links, "live"
Hover, pressed states
Deep accents, text on teal
Orange — accent
Highlights, energy, eyebrows
Soft fills
Orange text, borders
Ink & surface
Buttons, emphasis
Body text
Page background
Card surface
Borders, dividers
Signal
Accepted, confirmed, paid
Typography
Saira Condensed
Headlines, eyebrows, numbers. Condensed, bold, fast. Weights 600–900.
Hanken Grotesk
Body copy, UI, long-form. Clean, warm, highly readable at every size.
Ally, the mascot
Ally is RaceAlly's heart — a loyal dog in a racing suit who shows up to cheer you on. Use Ally for welcome screens, empty states, and celebration moments. Ally is encouraging and a little hyped, never sarcastic. Keep Ally on-brand: teal and orange accents, clean light background, full energy.
- · Voice: loyal, hyped, in-your-corner.
- · Use transparent PNG/SVG over photos and color blocks.
- · Don't make Ally deliver bad news or legal copy.
Voice & tone
Grassroots-first
Talk like the pits, not a boardroom. Real racers, real tracks, real money.
Action over hype
CTAs are verbs: “Back your driver,” “Turn on payouts,” “Claim your profile.”
Proof, not promises
We show receipts — deliverables, payouts, results — not vague claims.
Download assets
Use the official files. For SVG, additional logo lockups, or custom usage, email hello@raceally.app.
Brand FAQ
What are the RaceAlly brand colors?
RaceAlly's primary color is teal (#14A6B8), used for calls-to-action and live moments, paired with an energetic orange accent (#F26430), a deep navy ink (#14233B) for text and emphasis, and a clean light background (#F4F7FA). Success states use green (#1B9E63).
What fonts does RaceAlly use?
RaceAlly uses Saira Condensed for display and headlines and Hanken Grotesk for body text. Both are open-source Google Fonts.
Who is Ally, the RaceAlly mascot?
Ally is the RaceAlly mascot — a loyal dog in a racing suit. Ally embodies the brand promise, "back your favorites," and appears in welcome, empty, and celebration moments across the platform.
Can I use the RaceAlly logo?
Press, partners, and verified creators may use the RaceAlly logo and wordmark in unaltered form on approved backgrounds. Do not stretch, recolor, add effects, or place the logo on low-contrast backgrounds. For custom usage, contact hello@raceally.app.